Basic Marketing Research 4th edition

ISBN:0132544482

ISBN13:9780132544481

Publisher:Prentice Hall

Authors:Naresh K. Malhotra, Naresh Malhotra, Manoj Malhotra, Naresh K Malhotra

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Basic Marketing Research Description

Basic Marketing Research 4 Edition Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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